brand assets
official logos and brand marks for KERNEL
official logos and brand marks for KERNEL
usage
these guidelines help you use the KERNEL name, logo, and brand assets.
you may use the marks to describe KERNEL truthfully, and to say you build on KERNEL. “our agents run on KERNEL” is fine. using the marks in your own product name or logo is not.
spelling and naming
the preferred written format is KERNEL, all caps, everywhere: body copy, headings, titles, buttons, slide decks, social posts, and press. do not write Kernel, kernel, or Kernel.sh as a name.
everything else we write is lowercase, including sentence starts, headings, acronyms, and technology names. KERNEL is the only exception.
machine-readable strings keep their own casing — don’t uppercase them to match the brand:
| context | correct |
|---|---|
| domain | kernel.sh |
| api host | api.onkernel.com |
| packages | @onkernel/sdk, @onkernel/cli |
support@kernel.sh | |
| github | github.com/kernel |
| x | @usekernel |
| cli | kernel browsers create |
Wordmark — Dark
Wordmark — Light
Wordmark — Green
Stacked — Light
Stacked — Green
Square
misuse
- don’t modify, redraw, stretch, rotate, or recolor the marks.
- don’t set the wordmark in green on green.
- don’t use the KERNEL name or marks in your own company or product name.
- don’t use a name, logo, or design confusingly similar to ours.
- don’t imply endorsement or partnership we haven’t agreed to.
- don’t display the KERNEL marks more prominently than your own.
- don’t put the marks on merchandise or paid marketing for your own products.
- don’t use the marks alongside defamatory, obscene, or objectionable material.